Need proof tha ton-page optimisation actually works to improve your search engine rankings?
Need Proof that On-Page Optimisation
Actually Works To Improve
Your Search Engine Rankings?
On-Page Optimisation
Let us first refresh your memory about the 2 types of SEO optimisation:
- on-page optimisation: this refers to placing the keywords you want to target in all the right places on your web pages,
- off-page optimisation: this refers to building quality backlinks ie. increasing the links on other web sites that point to yours. We will not cover the whole issue of 'quality' backlinks as it is not relevant here.
Which Type of Optimisation Is Important?
Which type of SEO optimisation is important depends totally on the type of keywords you are targeting.
- If you are targeting keywords that are not highly competitive, then it is possible for your web site to rank well with search engines just by focussing on on-page optimisation.
- If on the other hand, you are targeting keywords that are highly competitive, then you will need to focus on off-page optimisation in order to rank well.
And the use of on-page optimisation will be to give you an advantage over your competitors who have not done any on-page optimisation of their web site.
The points above are a bit simplistic but give you a good overall idea of the situation. The reality is somewhat more complex as you can imagine.
Proof
As proof of our comments above, our web site is targeting keywords that are not highly competitive and yet our site is ranking well for 3 of the 4 keywords we are targeting. You can tell about the competitiveness of a keyword by looking at the number of results returned by Google.
Proof for keyword "seo analysis report" #1 on first page, low competition with 675,000 results
Proof for keyword "seo evaluation" #2 on second page, moderate competition with 1,580,000 results
Proof for keyword "ethical seo consultant" #2 on first page, low competition with 296,000 results
