Our SEO evaluation of your web site will help you increase your search engine ranking by organic SEO. Only ethical SEO supported.
Wondering about the services we offer?
Easy! . . . Read our FAQ.
Secret SEO Evaluation Report | SEO Friendly Scripts | PayPal | Privacy
FAQ
We here hope to address any questions you may have about our SEO evaluation service + our SEO friendly scripts + whatever services / freebies we offer. If you have a question that is not addressed here, then feel free to send us an email with your question and we will answer you as soon as we can. You can also use the 'Contact Us' box found near the bottom of this page.
|
|
What is SEO?
SEO stands for 'search engine optimization' and refers to the process of making sure that your web site is as relevant to the theme of your web site as you can make it, from a search engine point of view.
Do I really need to worry about SEO?
It depends! If you want people to come to your web site through search engines, then 'Yes, you do!' The reason for this is that:
- people will use a search engine to look for information, services, software, . . . on the Internet,
- following a search, people will generally only look at the first 2 pages of results. If your web site is not listed there, then you will miss out on getting visitors/traffic to your site from the search engine,
- search engines list in its first 2 pages of results web sites that they think are the most relevant to the search query entered.
Putting these facts together leads to the inescapable conclusion that: if you want people to find your web site through search engines, then it needs to be ranked in the first 2 pages of results by making sure that search engines consider your web site highly relevant to the search query entered.
How can I get my web site listed in the first 2 pages of results?
In order to get your web site listed in the first 2 pages of results, you will need to make sure that your web site follows the 2 types of SEO optimization: on-page optimization and off-page optimization.
- On-Page optimization has to do with making sure that your web pages are properly optimized for search engines. This means, in part, making sure that you are targeting the right keywords with your web site and making sure that you have placed those keywords in all the right places that search engines consider important. We say 'in part' because search engines don't consider just keywords but other things as well eg. age of your domain, use of frames, use
of Flash content, and
so on . . .
|
Our SEO evaluation reports This will provide you with valuable feedback |
|
- Off-page optimization has to do primarily with the backlink condition of your web site. Backlinks are links on other web sites that link to yours. The general rule is: the more backlinks you have, the better! However, as you can expect, it is not that simple . . . especially when it comes to Google!
Note that once you have attended to the on-page optimization of your web site, you will need to work on your off-page optimization ie. your backlinks. And working on backlinks is something that should be done on a regular basis eg. 1-2 hours a week.
You mentioned that I need to target the right keywords with my web site, how do I know if I am doing that?
It might be fair to say that if you are asking that question then you most probably are not targeting the right keywords with your web site. The reason for this is that, in order to know which keywords you should be targeting, then you must do the appropriate keyword research. And if you have not done the appropriate research, then you will be wondering about your keywords.
We will not cover here what is involved in keyword research and finding the right keywords for one's web site as it is not something that can be covered in a simple way.
Having said that, if you need help discovering what the best keywords for your web site are, then consider using our sister keyword service at Meta Keyword Advice.
Your SEO evaluation reports analyse 55+ on-page factors, how important are these factors?
The answer to this question is not straight forward but we will do our best to answer it in a simple way. There are a few things we need to point out on the way to the answer:
- each search engine has its own set of ranking criteria. Google is reported as having 100 points in its ranking criteria.
- although each search engine has its own set or ranking criteria, there are overlaps over these criteria between search engines ie. there are points of criteria that all search engines will have in common.
For example, it would be fair to say that all search engines will include the title tag as one of its ranking criteria.
- each search engine assigns different relative importance to each factor.
For example, we know that all search engines consider backlinks as important but Google is extremely fussy about the quality of those backlinks compared to MSN and Yahoo. This is the reason why it is easier to build your backlinks for MSN and Yahoo than it is for Google.
All this means that, while we know what many of the ranking criteria are, we do not know the exact details of how important each factor is. But we do know that together, all these factors are important.
|
The 55+ factors we analyze in our |
|
You mentioned that you only use or support ethical SEO techniques, what does that mean?
Using or supporting only ethical SEO techniques means that we will only support SEO techniques that are of importance to search engines and that are not exploitative. Such techniques are also known as 'white-hat' SEO techniques.
The exploitative techniques are known as 'black-hat' and run the risk of getting your web site banned by search engines. Not something you want to risk!
Some examples of black-hat SEO techniques are:
- adding text to web pages that is the same colour as your background thereby making it 'invisible',
- hiding things on a web page like tables by using the 'hidden' attribute (an attribute that some HTML elements allow you to have),
- repeating keywords in various sections of a web page in an un-natural way. Such places are: keywords and description meta tags, end of page, ALT tags, . . . This is called keyword stuffing,
- adding text/tables off the dimensions of a web page so that it is not 'seen' by visitors to your site but it is picked up by search engines,
- redirecting pages so that visitors to your web site see one page but search engines see another,
- and so on . . .
We do not support the use of such tactics as they exploit the ranking criteria that search engines use. And while they may work for a while, search engines will soon or later discover these tactics and, as mentioned above, will ban your site from their listings.
Be aware that it does not matter whether you use these techniques deliberately or by accident, the end result is the same: banned!
Do you offer money back guarantee?
We would like to offer money back guarantee but sadly we can't. One reason for this is that once you have received our SEO evaluation report of your web site, then we have fulfilled our order to you. Having said that, rest assured that our SEO evaluation reports are quality reports that will give you valuable feedback on the SEO condition of your web site. You therefore have no cause to worry about our 'no money back guarantee' policy.
Also, we want to avoid being put in a situation whereby people will place an order, receive their SEO evaluation report, ask for a refund and then use our SEO report to fix the SEO condition of their web site. You see, we have no way of knowing whether, after asking for a refund, a person will use our SEO evaluation report or not.
We hope you understand our position.
Why do I need SEO friendly scripts on my web site?
When search engines look at your web site, one of the things they consider important is whether your site is being regularly updated or not. Now, updating a web site regularly may or may not be time consuming but it is annoying to always feel that you have to make it look updated.
One easy way of achieving the same result is by adding a script such as my 'Random Text' to the pages you consider important from an SEO point of view. This script will then display a daily or a random text on these pages.
And, when search engines spiders visit these pages, they will see that you have made some changes compared to the last time they visited your web site. And they will see that page as having been 'updated'.
Additionally, such a script would be of value to your visitors as you could use it to share with them a daily or a random tip.
Are your scripts easy to use?
It depends on the scripts. The ones I have put together have been designed to be as easy to use as possible as I like things to be simple to use.
For example, once you login to the administration area of any of my scripts, you just need to enter / edit text and then click on a button to save the information. Very simple indeed!
In what language are your scripts written?
My scripts are all written in PHP, which is why I offer installation as part of the price. While many people are familiar with HTML, I understand that PHP may be outside their coding expertise. Consequently, I will install the scripts for you (as part of the price) and once set up, there will be no PHP coding for you to do.
I need some changes made to one of your scripts, can you help?
Absolutely! If you want any changes made to any of my scripts, let me know the details and I will get back to you with a quote of the cost involved. My basic charge is A$35 an hour, with a minimum charge of A$35. You can contact me using the contact details at the bottom of this page.
Are there conditions on the use of your scripts?
Yes there are! While you are allowed to alter the code of my scripts to suit your needs, you are not allowed to:
- sell any of them,
- publish their code anywhere,
- give them to friends, colleagues, customers, . . .
- use them on more than 1 web site. If you want to use a script on more than 1 web site, get in touch with me to arrange for a 'bulk' order which will come with a discount.
Do you offer money back guarantee?
It depends! If you are asking for a refund because you don't like the script, then 'Afraid not!' I believe that I have explained in sufficient details how the scripts work + I have offered enough screen shots + examples of the script at work for you to see if you will like them or not, and to see if they will meet your needs or not.
If you are asking for a refund because you have found a bug in the script that I cannot fix, then 'Absolutely, yes!'
I have to do this as I don't want to end up in the position where people will place an order just to see what the script will look like on their site and then decide for whatever reason that they don't like it. Meanwhile I will have gone through the trouble of installing the script and configuring it to their site.
Again, I hope you understand my position.
Do you have a disclaimer on your scripts?
Yes I do! I have taken great care to ensure that my scripts will do what they were designed to do and that they are error free. However, I cannot guarantee that they will always work as intended.
Furthermore, I will not accept any responsibility for:
- how you use the scripts,
- any consequences of using my scripts.
What support do you provide for your scripts?
I provide full support in that, should you come across any bugs, then please let me know as I do want to know about them in order to fix them up.
Do you have a privacy policy?
Yes, I necessarily do! Given that in order to install the scripts on your host, I will necessarily need to know the FTP username and password of your web site at your host, I can guarantee that I will only use your FTP login information to install and configure the script(s) you order. I will do nothing else. Nor will I share, sell, give away, . . . that information to anyone for any reason. That is a promise!
If you are really concerned about sharing your FTP login information with me, you can always change your password to a new one once I have completed the installation and configuration of your script(s).
|
|
How safe is PayPal?
Judge for yourself:
- PayPal is a financial transaction
service that has more than 40 million member accounts world wide,
- PayPal is now owned by eBay,
- we have been using PayPal for a number of years now and have been very happy with it.
It can therefore be concluded that PayPal has taken all the necessary steps to ensure that all online financial transactions are handled securely.
Once I have clicked on the PayPal button to place my order, how do I know that I have reached a secure page?
After clicking on the PayPal button, there are 2 things that you can
check to make sure that you have indeed reached the secure PayPal page:
- the URL should start with "https" (the 's' at the end of the 'https' means that you have reached a secure page), and
- your browser should display a locked padlock in its status bar (usually located at the bottom of the browser).
Both of these things will indicate to you that you have indeed reached the secure PayPal page and that it is safe for you to make your payment.
The PayPal order page displays 'Cattle Ramp Software and Services' as your company name. Is that correct?
Yes it is, but only with PayPal. The reason for this is that we initially used PayPal to accept payments for software we sold online. We then decided to go into SEO work and thought of possibly expanding into other online areas. To reflect this, plus the fact that we only wanted to have the one account with PayPal, we altered our PayPal 'company name' to something that
would incorporate
all our online ventures. Hence the current 'Cattle Ramp Software and Services' PayPal company name.
Your PayPal email address is not what I would expect as it is an 'alphalink.com.au' email address. Should I be concerned?
Not at all. We have been using Alphalink as our ISP for a number of years and hence have an 'alphalink.com.au' email address. This address is the one we use with PayPal so as to be notified of all payments for all the online services we offer (see above question).
I don't want to use PayPal, can I place an order another way?
Absolutely! Send us an email with details of the payment method you prefer and we will see what we can do to accommodate your request.
|
|
Do you have a Privacy Policy?
We certainly do. We do not support spam of any sort, we never have and we never will. To that end, your order details (including your email address) will never be given away or sold to anyone and for any reason. That is a promise!
Also, we will not use your email address to send you endless promotional emails as we value your business and privacy. We may send you an occasional email, should we come across a product or service that we think may be of interest to you. Such emails will be very infrequent and will contain an unsubscribe link, should you wish not to receive any more such emails.
|
|
I have a question that is not answered here, what can I do?
You can send us an email with your question (and we will answer you as soon as we can), or you can post your question in our 'Contact Us' box below (just make sure to come back to read our answer to your question).
|
|
|
|
While you are here, why don't you enrol in our FREE 10-day email course on "The Secret Essential 4-Steps to SEO Success". If you are not sure about how to proceed to properly SEO optimise your web site for search engines, then this email course is for you! Fill in the short form below to enrol in our FREE 10-day email course. Following your subscription, an email will be sent to our autoresponder that has been set up to send you your daily lesson over 10 days - starting from today. Please allow 10 mn for the first lesson to reach you once you have signed up. |
|
|
Discover the SEO steps to success |
|
|
Random SEO Optimization Tip
21. SEO optimizing a web page involves the idea of keyword density as well as keyword frequency. |
|
Contact Us |
|||
|
Feel free to get in touch with us if you have any queries, questions or concerns. We are here to help. You will find our contact link in our menu in the left column.
Serge M Botans |
You too can have a 'Contact Us' box such as this one on your web site. |
||
